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商品編號： 9-305-026 出版日期： 2004/12/21 作者姓名： Garvin, David A.;Levesque, Lynne C. 商品類別： General management 商品規格： 20p 再版日期： 2006/02/14 地域： United States 產業： Automotive industry 個案年度： 2004 - 2004
商品敘述：
Describes the evolution of General Motors'' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM''s management committee--the senior-decision-making body at the company, now called the Automotive Strategy Board (ASB)--and how it operates under Rick Wagoner, its current CEO. In October 2004, Wagoner and the ASB are wrestling with recent changes in GM''s planning and budgeting processes and how they will affect the balance between global and local needs.
涵蓋領域：
Decision making;Management;Boards;Organizational structure and design;Process management;Teams;Globalization;Competitive strategy
相關資料：
Case Teaching Note, (5-306-026), 23p, by David A. Garvin;Video Supplement, (9-306-708), 11p, by David A. Garvin
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